Fantasy football and your marketing strategy

Published November 3, 2014 at 9:16 am

Believe it or not, multiple companies have been using fantasy football as part of their marketing techniques. Forbes’s Marc Edelman recently reported on a special relationship between several well-known companies and fantasy sports. Edelman says that the partnerships represent a possible boon for these businesses, since they could connect them to their target demographic of “high income males between ages of 25-50.”

Knowing your audience is important in any marketing initiative, and when companies try to breach existing online communities and convert customers, they have the opportunity to make a natural connection with their target. However, this must be done in away that feels organic.

Edelman says that internet-based marketing is ideal for reaching these users in particular, because the internet is their prime medium.

“This is an audience that has become becoming increasingly difficult to reach through television commercials, and which spends far more time on the Internet and their smartphones than watching television or listening to radio,” he writes.

In addition to this, a Fantasy Football company, DailyMVP, has managed to obtain football star Tom Brady for a series of video ads, alongside Steve Nash of the Los Angeles Lakers, to promote its offerings. Fantasy sports of course have their own marketing strategies, which the article notes includes weekly contests that tie in with the actual schedule of the NFL.

If you’re interested in moving into an existing online community, Fantasy Football or not, you will need to invest serious thought into campaign marketing planning so your messages reach the right people effectively. Take a cue from other effective marketing initiatives and focus on targeting your core audience in a way that you know they’ll respond to.