Looks Matter [VIDEO]

Published September 16, 2014 at 7:18 am

Transcript

You’ve come up with a great direct mail campaign, but how does the design look? Color has an impact on psychology, and visual materials can be more memorable than mere words alone, making appearance an important consideration for any campaign.

The copy is an integral part of any direct mail campaign, but have you considered how it looks?
Font size, style and color all impact the effectiveness of the mailing on your audience. You want your message to stand out, but in the right way.

One way to get a feel for direct mail color ideas is to check out your own mail. What colors are other marketers using? Which ones grab your attention?

Consider the action you want the audience to take. Create copy that prompts them to do so, and combine it with a design that leaves them feeling even more enticed.

When it comes to direct mail, looks matter. Give careful consideration to the design of your marketing collateral and you will achieve better results on your next campaign.