Lowes launches 3-D augmented reality “Holoroom”

Published June 19, 2014 at 7:07 am

As technology has continued to evolve, marketing has too. Unique branding experiences have the potential to leave a strong impression. Brands that are able to provide these kinds of experiences can boost customer engagement and develop loyalty.

Some companies are finding innovative ways to incorporate technology into their marketing to give customers experiences that are unique, memorable and that demonstrate the benefits that their product can bring.

One example of company carrying out such efforts is Lowe’s. Lowe’s Innovation Labs are coming up with a way to allow customers to experience the process of their remodeling projects with virtual reality. According to an AdAge article, the Lowe’s Innovation Labs have developed a “Holoroom” where customers can design their remodeling projects on an iPad, and then enter the room, where the projects will be brought to life in 3-D augmented reality.

Through the use of the Holoroom, Lowe’s customers do not only get to have an interesting time playing with augmented reality, but can get a glimpse at what their renovation projects will actually look like, giving them a better idea of what products they will need to purchase in order to make their vision a reality.

The Lowe’s Holoroom has the power to help customers bring their vision to life. By using the room, customers are also experiencing what Lowe’s can do for them, which sends a strong branding message. Although the augmented reality room will only appear in Toronto, it’s a strong example of an immersive marketing experience.

Not all companies will have access to advanced virtual reality technology, but an important takeaway here is that experiencing a brand and its product can be powerful.