Pinterest makes it easier to get business insights

Published June 3, 2014 at 8:32 am

We’ve discussed previously the important role measurement plays in developing and executing a successful marketing campaign. We’ve also touched on the popularity and power of images, and how marketers can leverage photo sharing social networks like Instagram and Pinterest to create engaging campaigns.

Pinterest announced not too long ago that it would be doing a trial run of its paid ad program with specific brands. Now that brands can take their campaigns to the site, Adage recently reported that Pinterest is also looking to make it easier for marketers to measure the effectiveness of their efforts.

The site is planning to provide a way for users to gain insight about how certain Pins are performing. This tool will be different from Pinterest’s analytics tool, as the company is “working with a small, carefully selected group of marketing technology (“MarTech”) developers to offer Pinterest business insights,” according to the company’s web site.

According to the announcement, this new insights service might include ways to see which Pins are generating the most engagement and resulting actions. This type of information can help marketers create more informed decisions about their Pinterest campaigns. They are using third party developers for this effort.

There are many different types of measurement tools available. Measurement enables marketers to see what’s working and what needs improvement. With the increased ability to measure aspects of campaigns, more action can be taken to create campaigns with greater impact and stronger results.

Pinterest analytics and business insights are just one example of how measurement can provide information to help marketers drive actionable results. By incorporating this type of information, brands can increase customer engagement and determine better ways to provide customers with what they want.