Campaign Execution

The ideal manager of a marketing campaign exhibits these qualities: military-level discipline, round-the-clock organization, an unwavering attention to even the most granular details, a willingness to adapt on-the-fly and savvy communication abilities.

As marketing automation software has entered the playing field, the need for manual, day-to-day management of marketing campaigns—with the exception of the need for oversight—has all but evaporated. These programs allow marketers to set up automated, localized marketing campaigns, while they sit back and watch the returns roll in.

With AdSoft Direct’s marketing campaign management capabilities, marketing departments working on behalf of geographically-dispersed businesses and are able to craft highly effective, self-sustaining outreach efforts.

How do we do it? AdSoft Direct provides users with the ability to:

• Schedule marketing campaigns up to 12 months in advance
• Access a complete web-based delivery and performance reporting structure
• Use an online calendar, complete with incremental billing and danger dates functionality, that helps you schedule the most effective marketing program
• Coordinate postal and email drops, which allows you to distribute your marketing materials quickly and without crippling your bottom line
• Automate order routing to the nearest delivery facility, which minimizes shipping costs and improves efficiency

Throughout this whole process, order approval workflows—from the end user placing the order, through the regional managers, marketing departments and legal departments that must approve the order—guarantee your campaign meets brand and legal standards.

The AdSoft Direct Way is to help you develop marketing campaigns that are flawlessly executed and able to adjust to the times.

The questions that will help you launch a top-tier marketing campaign

As you consider the benefits of marketing automation software from AdSoft Direct, think about the questions you’ll have to ask before you launch a campaign.

What are your goals?

At the heart of every marketing campaign should be a clear focus on a specific objective. Is the goal of the campaign to increase leads? Are you promoting new products to your existing customer base? If you don’t know what your goals are or you’re unsure how your goals align with certain strategies, your marketing campaign will be built on unstable footing.

Who is your target audience?

You’re likely to have leads at a variety of different stages of the sales process in your pipeline, from new leads through your most valued customers. What’s more, if your campaign stretches coast-to-coast, or even just spans multiple neighborhoods, the language contained within your marketing collateral must be localized.

Which channels will you use?

Not all outreach methods are well-suited to certain segments of your target audience. You should know the difference between “push marketing” and “pull marketing,” and which is more appropriate for your audience. Push marketing is more traditional—this refers to the collateral that is sent directly to prospective customers. Pull marketing requires the customer to initiate some degree of the back-and-forth relationship—attending a webinar or downloading a fact sheet are examples of pull marketing. Your campaign should have a mix of both techniques.

What is your timeline?

Every marketing campaign, regardless of its scope, likely needs to be recalibrated every few months to ensure you’re meeting your goals. Seasonality and shifting business circumstances are factors that you’ll need to contend with.

Each of these questions could throw a wrench into your marketing plans, but AdSoft Direct will reduce that likelihood.

You’ll be able to distribute your customized message to your audience, and then gauge its impact on your intended audience using our advanced reporting features. Marketers who use the AdSoft Direct solution know that it can be constantly finely tuned to their needs.