End User Customization

The evolution of technology has allowed self-service and do-it-yourself to sweep through most aspects of society, including the business world. For companies with geographically dispersed entities, there’s tremendous efficiency in being able to empower local marketing departments and sales teams to design and distribute their own collateral, instead of relying on a slow, top-down, one-size-fits-all approach wrapped in red tape.

Why would businesses pay a substantial sum to an advertising agency to develop a marketing strategy for them when they can manage their outreach efforts for themselves? Social media, for example, is a service with limited overhead costs, despite its long-term benefits—promoting better customer engagement and improved experience, creating additional revenue opportunities and establishing brand leadership.

At the same time, do-it-yourself marketing isn’t for every business. The first time you jeopardize your brand consistency, deliver an inarticulate message to your customers or create collateral that is not rooted in sufficient market research, you’ll wish you had a full-fledged marketing department running your campaign.

AdSoft Direct will achieve that balance for your business, allowing you to distribute, execute and automate localized marketing campaigns, all while maintaining brand and legal compliance.

We provide end-users—those on the ground, designing and executing campaigns—with the self-service ability to select and personalize every campaign. We create self-service marketing management center websites for businesses with many sales agents, offices, stores, partners or franchises across the country.

End-users are given the ability to execute local marketing campaigns with ease while maintaining complete corporate oversight and comprehensive real-time performance reporting nationwide.

From postcards, enveloped letters, newsletters, printed marketing collateral, branded merchandise, local websites and SEO, social media and emails, to completely automated, set-and-forget marketing campaigns that have been pre-designed, tested, and approved by a corporate marketing department, marketing execution has never been easier.

What do end-users gain from AdSoft Direct?

Every AdSoft Direct user, from retail managers to local sales teams and executives, is provided with a profile that includes their picture, contact information, signature, and customized text and artwork, which facilitates efficient internal communication between organizational stakeholders.

Once logged into their accounts, end-users are able to:

• Track orders on a map
• Send notifications about orders
• View PDF previews of printed items and HTML emails over the web
• Upload or purchase a mailing list
• Import a mailing list from a CRM
• Schedule campaign delivery up to 12 months in advance.

And this list is just a start.

AdSoft Direct truly does put the power back in the hands of the end-user. We remove the headaches and stimulate the creativity required to develop world-class campaigns, while also saving end-users money through cooperative, pre-negotiated rates with their marketing and legal departments.

The power of personalized marketing campaigns

AdSoft Direct end-users are facing pressure from two parties who happen to share a perspective when it comes to localized marketing campaigns—consumers who increasingly crave one-on-one attention and executives who want to provide them with that attention. The IBM 2010 Global CEO Study found that 88 percent of CEOs cited “getting closer to customers” as their top priority for next five years.

Local sales teams and marketers cannot overlook the facts.

AdSoft Direct provides them with the roadmap they need to master local marketing automation.