Contact List Manager

Two of the metrics most important to marketers—response rate and return on investment—are at their highest when the medium transmitting the message is mail, both of the direct and electronic variety.

The 2012 Direct Marketing Association annual response rate report determined that 3.4 percent of recipients responded to direct mail messages—more than those who responded to catalogs and postcards—while email generated a return of 28.5 percent for senders. Both of these figures were tops across the direct marketing channels studied.

Given the value of direct mail and email marketing, the databases that contain the addresses of your customer base are among the most valuable resources you have. Poor list management will result in inefficient marketing efforts that do not properly target your intended audience.

AdSoft Direct is leading a revolution that is transforming local marketing automation. Our software allows local sales teams to manage all aspects of their outreach efforts through optimized direct mail and email list management services, which will ensure your collateral arrives in the hands of the right customers, at the right time.

 

The power of email and direct mail marketing campaigns

The number of worldwide email accounts will grow to nearly 5 billion by 2017, following average annual growth rates of about 6 percent, according to a 2013 study by the Radicati Group.

And according to Experian’s “2012 Quarterly Benchmark Study” several other metrics seem to point toward a growth in both the quality and prevalence of email marketing campaigns:

• The average return on email marketing is about $44 for every $1 spent
• Promotional emails generated 7.6 percent more revenue in 2012 than 2011
• Email volume increased by more than 5 percent

Value of direct mail remains as volume declines

Even as email takes away significant market share from direct mail, there’s little doubt of its value. Marketers spent $45 billion on direct mail campaigns in 2012, according to the Winterberry Group, a consulting firm.

The Direct Marketing Association study also found that more than half of U.S. households browsed or read direct mail pieces in 2011, so the power and reach of flyers, pamphlets, portfolios, booklets and brochures should not be overlooked by marketers either.

How AdSoft Direct coordinates list management

Through AdSoft Direct, you’ll be able to buy demographic-targeted prospect mailing lists, organized along more than 500 different data parameters and across all SIC classifications. AdSoft Direct allows you to target your highest value leads and customers, based on their age, occupation, salary and more.

Once you’ve acquired these mailing lists, you’ll be able to integrate them with your existing information, which can then be saved online, either for future re-use or exported into a CRM or an Excel spreadsheet.

After uploading your mailing lists into the AdSoft Direct system, you’ll have access to advanced, ad hoc reports, which can also be exported to Excel.

We understand that part of list management is also maintaining the quality of your databases. Circumstances with your customers will change over time, but through our free data cleansing services, you’ll be able to:

• Remove duplicate addresses
• Verify address delivery
• Update addresses according to USPS database