Study says Social media marketing is growing

Published January 28, 2015 at 10:28 am

TRANSCRIPT

It’s only been 2015 for a month, but already it looks to be a big year for digital marketing. Why? A Salesforce.com study predicts that many marketing companies will be focusing on digital initiatives this year.

Out of 5,000 marketing professionals the source surveyed, 73 percent said that email mattered for their business, 68 percent said they were integrating mobile into their overall marketing plans, and 71 percent said that mobile marketing was more of a core focus for them.

Overall, 70 percent of the respondents said they intend to spend more on social marketing. If your company hasn’t considered any of these channels yet, now is the time to plan with the help of campaign automation!

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