The call to action: What’s yours?

Published December 9, 2013 at 9:16 am

Is your direct mail marketing campaign driving the results you want? Are you using calls to action? If not, chances are you should be. You may have heard the term “call to action” used over and over in marketing. There’s a good reason for this — a call to action is a simple and effective way to drive leads to your business.

Customers are presented with so many options today. Why should they choose your company or product? When you include a call to action, you increase your chances of getting the customer to make a move. In order to accomplish this, you need to tell them what to do.

Like the name states, the purpose of a call to action is to prompt your customer to act on your deal or offer. It’s a simple yet powerful way to encourage customers to try your product or service. You can create a call to action using text or graphics — just choose the form that best suits your campaign.

A strong call to action should be genuine, authentic and compelling. Make sure it’s interesting and relevant to your customers. Remember not to use too many calls to action in one place because your customers may become confused about which action to take.

When you start to incorporate powerful calls to action in your direct mail marketing campaign, you will begin to see your leads increase. Whether you’re using digital or traditional marketing strategies, including the call to action in your marketing campaign will help you generate more leads and sales. Be sure track your efforts so you can measure what’s working for your campaign.