The more the merrier: Why a multipronged marketing approach is successful

Published September 19, 2013 at 10:08 am

The advent of social media has significantly changed the way that companies create their advertising campaigns. Customers not only expect quick product delivery, they expect any questions or concerns to be answered as instantaneously as possible.

A contribution piece in Inc. Magazine discussed this very issue, explaining that social media is just part of the puzzle. Companies need to take it one step further and ensure that they are still taking the time to create a personal, tailored customer experience from the first ad an individual sees to he or she receiving a purchased product.

“Social media allows companies to gather customer feedback, build general brand awareness and affinity, introduce new products, and stay top-of-mind with their customers,” the article said. “That doesn’t mean that social media alone is going to solve the customer loyalty puzzle.”

When companies implement a social media strategy, it should be part of a multi-pronged approach. That way, businesses will have a greater chance of reaching customers and creating a strong, positive relationship with them. If consumers feel that an organization does not care about their needs, it will not cause them any restless nights to simply switch to a competitor.

Direct marketing services that utilize tools such as email, mail and social media will be attempting to reach customers on several levels. As the news source said, “getting personal” with your consumers does not have to be difficult simply because more options are available. If nothing else, it gives companies more options to find success.

-->

Two heads might be better than one, but what about types of marketing approaches?

The advent of social media has significantly changed the way that companies create their advertising campaigns. Customers not only expect quick product delivery, they expect any questions or concerns to be answered as instantaneously as possible.

A contribution piece in Inc. Magazine discussed this very issue, explaining that social media is just part of the puzzle. Companies need to take it one step further and ensure that they are still taking the time to create a personal, tailored customer experience from the first ad an individual sees to he or she receiving a purchased product.

“Social media allows companies to gather customer feedback, build general brand awareness and affinity, introduce new products, and stay top-of-mind with their customers,” the article said. “That doesn’t mean that social media alone is going to solve the customer loyalty puzzle.”

When companies implement a social media strategy, it should be part of a multi-pronged approach. That way, businesses will have a greater chance of reaching customers and creating a strong, positive relationship with them. If consumers feel that an organization does not care about their needs, it will not cause them any restless nights to simply switch to a competitor.

Direct marketing services that utilize tools such as email, mail and social media will be attempting to reach customers on several levels. As the news source said, “getting personal” with your consumers does not have to be difficult simply because more options are available. If nothing else, it gives companies more options to find success.