Use LinkedIn to expand your business [VIDEO]

Published November 6, 2014 at 6:55 am

Transcript

If you’re a professional in the working world, you’ve probably heard of LinkedIn. But did you know that you can use the site to expand your business? LinkedIn allows you to very closely target customers in your specific industry and connect with them.

You can maximize this connection by sending a personalized note asking the person if they’d like to be included on your email marketing list and include a link.

By emphasizing the benefits they will receive by joining, you will increase the chances of securing them as a new subscriber.

Another way to use LinkedIn to improve your business is to create great content that’s relevant to your industry. Others in your field will appreciate the insight you provide and from there you can work to establish your brand as a thought leader.

Thanks for watching, and we’ll see you next time!