When should you send a direct-mail greeting card?

Published April 17, 2014 at 10:21 am

One of the wonderful things about direct mail is that it gives marketers lots of options and room for creativity when it comes to selecting the type of mailing to send.

Marketers don’t have to wait for the holidays to roll around to send customers a direct mail greeting card. With a little creativity, any time can be made into an opportunity to send a greeting card to the valued customers on your mailing list.

When should you send a greeting card?

Holidays: During the holiday season, people are more likely to have a feeling of gratitude and a spirit of giving. This is a great time to express thanks to your customers, and present them with a special holiday offer.
Birthdays: Birthdays are an excellent time to make your customers feel valued with a thank you or a special offer. People are also more likely to be treating themselves to gifts around this time and may want to take advantage of an offer you send.
Other milestones and special occasions that deserve a celebration, like your company anniversary.
Any other time: Catching customers off guard with a unique or special offer can make a great impression and help you build customer loyalty.
There are many options for greeting cards, from more traditional folding greeting cards and postcards to whatever creative style you come up with. You’ll want to be sure that your card is clear and to the point and contains the right type of messaging. When sending out holiday greeting cards, remember to be timely and genuine.

Greeting cards or postcards are a great way to say thank you to your customers and promote special offers year-round. Greeting cards can be an excellent way to build relationships with your customers because they add a personal touch that makes your business memorable.